The world’s second-highest-paid athlete has earned over $1 billion through endorsement deals, real estate, and sports.
Lionel Messi has stated his current focus on participating in the upcoming Copa América next year. While he is committed to this tournament, Messi has not dismissed the possibility of taking part in the 2026 World Cup as well.
Lionel Messi clinched his eighth Ballon d’Or, establishing a new record. The 36-year-old forward, presently with Inter Miami and the Argentina national team, guided his country to a triumphant World Cup campaign in Qatar last December, concluding a 36-year title drought for Argentina. Messi’s latest Ballon d’Or triumph surpasses the previous record, with three more awards than any other player. This achievement further solidifies his outstanding legacy as one of the greatest footballers in history.
Messi faced strong competition from Manchester City’s Erling Haaland and former Paris Saint-Germain teammate Kylian Mbappe, as well as 26 other nominees, but ultimately secured the award. During the 2022/23 season, where PSG claimed the league title, Messi showcased his brilliance in 41 matches, scoring 21 goals and providing 20 assists. His outstanding performance continued at the World Cup in Qatar, where Messi scored twice in the group stage and remained pivotal in the knockout rounds, finding the net against Australia, the Netherlands, and Croatia. His impactful contributions included a goal in the final, ultimately securing Argentina’s triumph in the World Cup.
Messi currently holds the title of the second-highest-paid athlete globally in 2023, with an estimated career earnings of around $1.15 billion, according to Forbes. Aside from his football income, Messi has invested in a multi-million dollar real estate portfolio, secured lucrative brand partnerships, and even owns a hotel chain.
The renowned Argentine soccer player mentioned in an exclusive interview that he’s considering a move to Miami, though it’s not completely confirmed. Fans quickly reacted, causing ticket prices for Inter Miami to surge within hours of the news. Tickets for Messi’s supposed debut game jumped from $29 to $329.
Messi’s agreement with Inter Miami, a team co-owned by David Beckham, is a significant move for U.S. soccer, reminiscent of Beckham’s impact with Los Angeles Galaxy in 2007. The contract, estimated between $125 million and $150 million, includes salary, bonuses, and a share in the team, as per Miami Herald. Additionally, MLS sponsors Apple and Adidas are negotiating separate deals with the soccer legend.
Messi’s move to Inter Miami could be a big boost for AppleTV. His presence in the MLS team might make AppleTV Plus’ MLS Season Pass Subscription more appealing globally, says The Verge. Additionally, there are rumors that Messi could receive a share of the revenue from the MLS Season Pass provided by Apple.
Endorsement
Messi isn’t just a soccer star; he makes significant money from endorsements with brands like PepsiCo, Budweiser, and Adidas (with a lifelong partnership). Forbes reports he earned $65 million from endorsements and ventures in 2022. His new deal with Inter Miami includes a profit-sharing arrangement with Adidas, where Messi gets a share of any increase in Adidas’ profits related to his MLS involvement.
Real State
In addition to his soccer success, the 35-year-old Messi owns a valuable real estate portfolio. He has properties in Spain, Argentina, and the U.S. Messi’s primary residence, valued at around $7 million, is located just outside Barcelona. In 2022, he invested around $4 million to construct a substantial estate in his hometown of Rosario, Argentina, and purchased a home in Ibiza for $11 million, as reported by Architectural Digest.
MIM Hotels
Messi has been involved in the hotel industry since 2017 with his ownership of MIM Hotels. Managed by his brother, this expanding hotel chain includes properties in Mallorca, Ibiza, Sitges, and Baqueira.
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