Tiger Woods has launched a brand named “Sunday Red,” inspired by his iconic Sunday outfit on the golf course.

Tiger Woods is ushering in the new year with a revamped image. He’s teaming up with TaylorMade Golf to introduce a lifestyle brand named Sun Day Red.

After Tiger Woods and Nike ended their 27-year relationship, which began with Woods’ famous “Hello, World” campaign when he turned pro in August 1996, the transition occurred.

In 2016, Nike exited the golf equipment business, including clubs and balls. Tiger Woods previously partnered with TaylorMade for clubs and Bridgestone for golf balls. Now, he’s exclusively collaborating with TaylorMade for his apparel and footwear line.

At 48, I believe it’s the perfect timing,” Woods expressed as he addressed the audience at a chic restaurant near Sunset Boulevard. The occasion felt more like a grand event than a typical press conference. “It’s a transitional phase for me. I’m no longer the young kid.

Woods donned a comfortable cashmere hoodie and black shoes, without the Nike swoosh.

The brand revealed that the Sun Day Red logo integrates a tiger spanning across the three words, symbolizing Woods’ 15 major championships. Woods himself noted he’d update the logo should he win another major tournament.

The concept for the logo stemmed from the “Rule of Three,” which emphasizes using three words for a stronger impact. Woods often mentions his golf goals as “Work hard, think hard, play hard.”

In my years of experience, I’ve fine-tuned my apparel and footwear to enhance my performance,” Woods shared in a press release. “There are strategies I’ve employed that have remained unknown. Now, I’m eager to reveal these secrets.

Woods wears red on Sundays because his mom believes it’s his lucky color.

TaylorMade Golf will release its first men’s clothing line online in the US and Canada on May 1, after the Masters and before the PGA Championship. The website launched during Woods’ conversation with TaylorMade CEO David Abeles. They aim to expand to other markets and introduce women’s and kids’ clothing in the future.

Shadow boxes displayed various apparel, including golf shoes, gloves, and caps featuring the tiger logo on the front. These caps have historically featured either a Nike swoosh or a “TW” emblem for the past twenty-five years.

Sun Day Red has become an independent brand with its own team of designers, staff, and headquarters. Woods and TaylorMade have recruited fashion industry experts to manage it. Brad Blankinship, known for his leadership at Quiksilver and RVCA, is now the president of Sun Day Red.

The announcement came just three days before Woods kicks off his 2024 season at the Genesis Invitational at Riviera. This event holds special significance as Woods serves as the tournament host.

Last year, Woods and Nike ended their 27-year partnership. He wore Nike for the final time at the PNC Championship, while his son sported apparel from another brand.

Now, it appears Woods might be expanding his collaboration with TaylorMade. The company filed trademark applications for “Sunday Red” or “SDR.”

Woods has been hinting at an announcement on social media recently. A week ago Monday, he posted a close-up of his face with the caption “The vision remains the same.” Then, on Friday, he shared a picture of himself wearing a red shirt along with the message “A new day rises.”

Woods hopes to wear his iconic red shirt on Sundays by reaching the final round, but his injuries pose a challenge.

Last year, he completed all four rounds at Riviera and made the cut at the 2023 Masters, but withdrew before finishing the third round due to rain delays. Following ankle fusion surgery post-Masters, he returned to play in December at the Hero World Challenge in the Bahamas, where only 20 players competed.

The Genesis Invitational is a major event offering a $20 million purse, with $4 million going to the winner. As it’s hosted by players, there will be a cut after 36 holes for the top 50 and ties, plus any player within 10 shots of the lead.

Last year in the Bahamas, Woods expressed optimism about his schedule, aiming to play monthly during the major season, starting with Riviera.